about us

Tastefully Simple HQ Team

About Us

What is Tastefully Simple?

Our name says it all! Tastefully Simple was founded in 1995 by Jill Blashack Strahan on the belief that people are in search of crazy delicious food that's insanely easy to prepare. Headquartered in Minnesota where Jill grew up, our first "warehouse" was a small shed where orders were packed on a pool table. Currently, approximately 75 team members work from a state-of-the-art facility at 1920 Turning Leaf Lane SW in Alexandria, MN.

Our Way of Doing Business

Tastefully Simple started as a party plan company, and this model continues to be our largest selling channel, with thousands of independent consultants throughout the country. We also are proud to offer products through affiliate and creator partners as well as on Amazon.

Our Products

Though we're best known for our top-selling Bountiful Beer Bread Mix®, Tastefully Simple's product line includes signature seasonings, sauces and baking mixes, all prepared by adding two additional ingredients or less. Our TS EatWell products, which constitute 85% of our line, are clean-label foods that contain no artificial colors, flavors or preservatives.

Business Opportunity

As an entrepreneurial company, Tastefully Simple has always championed the opportunity for individuals - to become independent business owners as Tastefully Simple affiliate marketers or consultants. Affiliate marketers can learn more and sign up here » 

The consultant opportunity is available to partners who wish to earn a higher sales commission level, up to 40% and additional leadership income based on the sales of their teams. Training and motivation is provided through annual national and leadership conferences as well as other events and online media. Learn more »


Tastefully Simple is known for its high-energy corporate culture, which extends to our consultant salesforce. Our Principles - Be Abundant, Make Magic, Do Your Best, and Be Real - offer guidance for how team members and partners represent us in the world.

meet our team

Jill Blashack Strahan
Founder & CEO
Read Bio »

Theresa Clavin
Vice President of Finance
Read Bio »

Carolyn Schmidt
CIO/Vice President of Technology
Read Bio »

Scott Marriott
Director of Operations
Read Bio »

hq team

Tastefully Simple's team members live our core values by giving with gratitude, exceeding expectations, making magic and demonstrating abundancy and realness. The team supports partners and clients through our distribution center, customer service team, new product development and more.

HQ Team

then & now

Then ...

Tastefully Simple began on a dream and a shoestring when Founder & CEO Jill Blashack Strahan had an "aha!" moment. Owner of a gift basket business, she realized that her clients were more interested in the food products in her baskets than in the baskets themselves. She decided to offer the same products at fun, easygoing gatherings in the comfort of people's homes. From humble beginnings, Tastefully Simple has grown into a multi-million dollar company.

Now ...

From packing orders on a pool table in a modest shed to our current state-of-the-art facility in Alexandria, Tastefully Simple has come a long way! We share Tastefully Simple's simple, delicious foods and business opportunity across the nation.

giving with gratitude

At Tastefully Simple, we believe in giving with gratitude. Since our company began in 1995, we've been proud to donate more than $7 million to worthwhile causes and organizations, both locally and nationally.

A few of our favorites include:

Feeding America®

Tastefully Simple is proud to partner with Feeding America to fight hunger. You can join us by donating here »

American Cancer Society's Relay For Life

Tastefully Simple is proud to participate in this annual event and the fight against cancer. Since 2009, Tastefully Simple and our consultants have raised over $1 million to support the American Cancer society.

other notable initiatives

United Way
Product donations to troops overseas and charities to be used in fundraising
And many more!

giving with gratitude